Ten ways to encourage user generated content on your social intranet

  1. Be clear in the goals of the platform from the outset
  2. Define and distribute clear, concise guidelines and reference material
  3. Make sure you use social functions such as share buttons, Like buttons and potentially ratings tools
  4. Use widgets and tools which enable users to share latest comments and view areas of the platform where conversations are taking place
  5. Mix up the content from heavier, serious content to more fun/people focused content
  6. Encourage line managers and leadership to comment and share strong articles published from their reports
  7. Rewards the best contributors publicly – this is different to rewarding the most prolific
  8. Praise and re-share the best articles, comments and discussions in a weekly/monthly roundup of activity
  9. As the manager of the platform create a network in different business units/location through which you can guide and encourage content creation
  10. Create localized editorial committees at the launch and encourage and agree a number of posting per month. This will encourage conversations across different areas of the business on different topic