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- How to Create True Customer AdvocatesWho sells your products or services? This may seem like a silly question, the answer being of course, the sales & marketing team. But increasingly, the most important person selling what you're offering is — your customer. More specifically, your customer advocates. And, as buyers increasingly expect to learn about products and services from their p […]Bill Lee
- The Rise of Virtual Brick-and-MortarsEver since Amazon's Price App appeared on the retail scene some 18 months ago, pundits have prophesized the demise of big-box retailers. There's no question that Amazon's innovation went right for the jugular of any volume- and price-focused retailer selling commodity goods like consumer electronics and household wares. Indeed, retailers from […]Jeffrey F. Rayport
