The new Facebook metric ‘People Talking About This’ is an absolutely gem of a metric allowing content managers and marketers a true insight into what is working and what is not when they add content on Facebook . The old methods of looking at number of impressions, likes and reach of users is still valid, that, plus the announcment of an Insights API for developers enabling custom metrics shows Facebook are really getting their teeth into understanding core metrics aimed at all the different stakeholders on a brand’s page.
As a content producer I’m looking forward to getting a better understanding of what content is being shared and as importantly by who and where, this will enable me to find tweak content accordingly until I hit the sweet-spot. As a user of Facebook I’m looking forward to more relevant content comming my way, apart from an enlightened few posts, a lot of my stream was being clogged up with sales announcements etc, I see email as the medium for this. I want engaging content in my social areas.
The only issue I have is that, is that when a comment is made on the post, that is then classified as being shared (as it will appear in users friends feed) It could often contain negative comments, yet this would still be included. I’m not sure if there are plans to drill down into that?
All the same it’s a positive move in the right direction.