The bump/cluster effect at work

My previous post touched on how mobile devices and new ways of working could have a positive effect on organistaional performance. The theory was based on the ability of workers to wander freely around their place of work, to choose locations and environments whish best suit their needs at that particular time. I began to think more about the ability of the individual worker to wander freely and started to seriosuly consider how the freedom of movement could have a positive effect on knowledge management and relationships within the organsiation.

And it’s amazing.

I’m just going to run through a few possibilities this new found freedom of movement combined with mobile devices can bring to an organisation. To me, work is mainly built on relationships. However, we only seem to have strong bonds built within our localised area, it could be a bank of desks or it could be a small office, but essentially all of the knowledge and relationships are restricted to a minute geagraphic area.

The other pillar of work is built on is knowledge. In the past knowledge has been past down through departments and through the hieracahry, current business thinking and the growth of social networks is that in order for an organisation to grow, acquire talent and be succesful, knowledge should be shared and a collaboratorive environment should be fostered. Currently, the solutions enabling this culture all seem to be based online, without the face-face element.

So what we have is essentially a small local area network of face-to-face contacts and a potenatially global wide network of contacts accessable online. Where is the medium? An location based network of contacts, say 1000 employees in one location.

This is where the freedom of movement and the devices will create an opportunity. Imagine if an employee choose to work in a new area of the building, with employees nowusing onlen profiles sismilar to facebook profiles. Tha emplyese will be able to (with the help of a smart database) to see who is around them and what work the other workers are enaging in. Profiles coudl be set so that people wokiing on similar projects can find each other easily and or even be notified when they are working near a person who includes similar topics as their area of experite. The opportinunity to build contacts and ‘real’ working relationhips is huge.

I would imagine thsi level of avaible data for employees would empower new clusters and new informal working groups to form outside of the normal structure. This is something forward looking cpmpnaies are loking to create- a culture of new ideas and innovative thinking. by allowing natural groups to gather and form clusters innovation can be achieved, knowledge can be shared and relationships can be built.

Yes, there is a problem with the ability to conduct more face-to face collaboration – where is the knowldge/data captured? If this was an online platform it woudl be there. How do you capture the knowledge shared in a face-to-face environment? I don’t know, if I knew I’d be as famous as Don Tapscott. But the whole scenario does have it’s benefits; more connection made and avenues widen, as more connections can be made by focuisng on liaction based data rather than subject based data and a quick evolution of ideas form importu meeings and knowledge sharing.

Ever organistaions needs to capture knowledge, and everu company needs to create envnironments where face-to-face contact can take place. The most advanced will figure out a way of capturing the knowledge whils enabling face-to-face

 

 

 

 

 

 

 

 

Getting it right first from the start – articles, documents and data

One of the biggest obstacles to the success of a social intranet launch and adoption of the channel is the inability for the end-user to upload content correctly. There is nothing worse or more time-consuming for an intranet manager than constantly being asked ‘how to’ especially when the solution is very simple. In truth this is through poor planning from the IM. Better communications around the launch can bridge the knowledge gap, but there are other ways to create clear understanding in the end-user;

Document important processes and instruction manuals and make these available to all. These document don’t have to be text heavy. The best instructions I’ve seen are visual and fun. Think Ikea instructions – but better. Ideally these documents would be sent to every end-use in the business, if cost is an issue downloads are fine.

Offer training throughout the launch period. Hands-on training beats and instruction manuals every day. Offer both online training for end-users and face to face sessions. I would suggest running a theme through these session rather than adopting the ‘drop-in’ approach and run the sessions with a story taking the end-user from point a to point b. Capture these sessions and add these to a help section on the intranet.

Use forums and a dedicated area on the platform to offer help. If you can catalogue questions,  discussions and training sessions online do so and make them as social as possible. You will find there are users in the business who are wiling to share their knowledge and help others.

Write an FAQ page and stick the link in as many pages as possible. In some cases this reduce non-essential questions by up to 20%.

If you put these channels in place you should have capable end-users who are equipped to use a social intranet efficiently.

If you have anymore to add just add them to the comments below…

 

Collaboration in Action

I’ve been really busy recently moving back from Paris, setting up for freelance contracts and setting up a house here again. Whilst I was sorting through my ‘stuff’ I came across a whitepaper I wrote a couple of years ago whilst I was at theblueballroom. It made for interesting reading so I thought I’d bring it out again and share it.

It looks at social media and collaboration platforms from an internal communicators perspective. A fair bit has changed since this was published but it’s still worth a read. The contents includes an introduction and evaluation of tools such as twitter, wikis, blogs and RSS as well as examining multi-functional collaboration platforms such as SharePoint, Jive, Socialtext and Huddle.

You can download the paper here;

Collaboration in Action

http://www.theblueballroom.com/download.php

If you have any comments on the work please do  add them to this page.

Social Workplace Conference

As conferences go, I’ve not seen a stronger line up of talent in this country than at the Social Workplace Conference. The speakers and panelists feature pretty cool thought leaders many of whom I’ve been following for a few years now. I’m really looking forward to hearing from the big guys IBM, Oracle, Headshift, SSP  and Verizon as well as from the independent experts like Benjamin Ellis, who I’ve had the pleasure to work with a couple of times and Mark Morrell, who I connected with over Twitter about 3 years ago, discussing either intranets or football – mainly Brighton and Hove Albion.

Coming from a communications background, there’s been a few conferences recently, which I’ve followed on Twitter and thought, this is the same conversation I’ve been hearing for 3-4 years now, when is it going to move on? I’m really hoping this conference will move us on to the next level of content delivery and define the ‘what’ and ‘how’ to of a social workplace, leaving everyone with a clearer understanding of the different elements of a social business, and how these are linked creating systems of collaboration, communications and workflows, which are social in the purest sense.

I’m particularly keen to hear the ‘how’ conversations; how to implement a social strategy into a business, how to drive social behaviour within a business, how to measure the success and how to prepare for the future trends. With sessions such as; Social Workplace: Making of a Socially Connected Enterprise from David Christopher, Social Media Business Leader, Oracle EMEA, Implementing a Social Workplace Strategy: Employees First from Elizabeth Lupfer, Senior Manager, Employee Experience, Verizon US and Social Business Design: Focus on People Powered Processes from Jon Mell, Social Collaboration Leader, IBM North Europe I’m pretty sure the ‘how’ will be well covered. We should then be able to return to the next conference with stories of success and a clearer vision of the future of social business.

Judging from the speakers and panelist that have agreed to take part and the conference agenda, I believe this event could be a defining point in the story of social business in the UK.

I think there are still some spaces left, here’s a link to the registration page – it would be good to see you there.

Internal Communicators and the Social Media issue.

I was following the hashtags from two conferences in London yesterday, one focused on Intranets and one focused on Internal Communications (IC) with a session on Social Media (SM). The intranet focused conference featured more technical conversations on topic such as UX, algorithms and search within an organisation, but most importantly featured discussion on clarity of objectives, whilst the IC conference looked at softer subject such as adoption and ‘how to get employees using social media’.

What was apparent from the feeds is that Internal Communicators could really do with actually working closer/listening to the Intranet folks to get a better understanding of what they are dealing with and to better define their goals. To my mind, very few practitioners actually understanding why they are actually talking about social media, they know they should be talking about it, but they are not sure why.

I think the crux of the problem is that organisations are embedding social technologies across the entire business, using it for different purposes. A few years ago SM was seen a communications tool alone, which is why PR as an industry adopted it so readily, naturally where PR leads IC follows.

The problem is that at the time Internal Communicators picked up the SM baton when talk was about SM as a collaboration tool was a really hot topic (still is), which is where the confusion lies. Internal Communicators don’t actually know, what they should be focusing on, should they be focusing on more efficient ways of messaging and sharing messages, enabling fluid social channels for feedback, or should they also be focused on enabling collaboration tools (my thinking is that they are stakeholders in this area, not owners). Now social customer service is upon us, does the IC team feel the need get involved in that because it’s Social?

How this can be address;

Stop using Social Media as one umbrella concept – define what the Internal need is and set the appropriate objective.

From the defining the objective, focus on what you are the about is clearer feedback channels through the organisation, is it an awareness campaign for the news strategy, If it’s collaboration or community building, set up a working group, don’t for second think this is just an IC issue,whatever is let’s not call it a SM campaign

I’m pretty sure if Communicators took as step back to define what they really need from social media, then we would move past the stage which Internal Communications seems to be stuck at right now.

If you would like me to help you define your social objectives please get in touch @kev_mcdougall or viahttp://fr.linkedin.com/in/kevinmcdougall

Disrupt our Hospitals

Due to a family illness I spent the end of last week in a hospital in the UK. I’m still shocked at the communication tools on offer both for staff and for patients, I understand there is no money in the country let alone the NHS to fund such improvements in ”the patient experience, but surely there is enough research into the ‘healing powers’ of community, interaction and engagement for individuals who are suffering and going through a difficult period.

I’ll focus on the patients on the wards I walked through first, these were normal wards you see in every hospital, being in the Cotswolds it probably wasn’t as bad as I’ve seen (Royal Sussex, I’m looking at you), but the level of boredom on the patient’s faces was unbelievable. Not surprising really given that they could only really read the Daily Mail or The Sun or stare at the other patients. Surely it’s in the longer term best interest for everyone to keep these patients occupied and engaged in the outside world whilst they are in the ward. Yes, ok they are supposed to be resting but no-one will force any mass participation of online activity. So what am I suggesting, here goes;

Specially designed Terminals which offer internet access, software which enables the patient to learn about their issues (what is going on and what will need to be done in the future), a sort of opt-in social network enabling patients to find others who have similar issues and start the building or integrating into a support network after they leave the hospital. Even something as basic as finding other patients with similar interests would surely go along way to keep spirits up.

Cost is prohibitive, but I’d really like to see a study on recovery period and interactions and communications over a set period.

The other side is why-oh-why aren’t Nurses and Doctors walking around with ipads continually logged onto patient database which is updated immediately, after every visit, consultation or change in the patient? We endured the nightmare of watching our relative move wards only to find out the Nurses on the second ward didn’t actually know the full extent of her problems. This would not have been the case had the staff been empowered with technology and not tied up carrying clipboards and notes around with them.

Given that the last national NHS digital implementation went something like 11 million over budget and was delivered 2 years late I’m not holding my breath for any change any time soon.

Good news for Facebookers

The new Facebook metric ‘People Talking About This’  is an absolutely gem of a metric allowing  content managers and marketers a true insight into what is working and what is not when they add content on Facebook . The old methods of looking at number of impressions, likes and reach of users is still valid, that, plus the announcment of an Insights API for developers enabling custom metrics shows Facebook are really getting their teeth into understanding core metrics aimed at all the different stakeholders on a brand’s page.

As a content producer I’m looking forward to getting a better understanding of what content is being shared and as importantly by who and where, this will enable me to find tweak content accordingly until I hit the sweet-spot. As a user of Facebook  I’m looking forward to more relevant content comming my way, apart from an enlightened few posts, a lot of my stream was being clogged up with sales announcements etc, I see email as the medium for this. I want engaging content in my social areas.

The only issue I have is that, is that when a comment is made on the post, that is then classified as being shared  (as it will appear in users friends feed) It could often contain negative comments, yet this would still be included. I’m not sure if there are plans to drill down into that?

All the same it’s a positive move in the right direction.